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Chapter 01

ØRIGINI

The Beginning

Launching

25.09.2025

Time Remaining

000

Days

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00

Hrs

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00

Mins

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00

Secs

Clothing Designed
To Be Pierced

ØRIGINI represents a revolution in how we think about clothing. Each of the 259 pieces is designed from inception to be pierced, creating a permanent dialogue between fabric and metal.

This isn't modification. It's evolution. The garment grows with you, each piercing telling a story, marking a moment, creating something that has never existed before and will never exist again.

Your choices become the design. Metal meets fabric in a dance of intention, transforming a simple garment into a living sculpture that you wear and that wears you.

259

Pieces worldwide

Possible combinations

1

Chance to own

Preview

First Glimpses

01

Piercing close-up

02

Steel jewelry pieces

03

Fabric with metal

04

Shadow play

05

Artist collaboration

06

Behind the scenes

The Concept

Permanent Expression

ØRIGINI transforms clothing into a living canvas. Each piece comes with multiple pre-reinforced piercing points — at chest, sternum, shoulders, or hem — designed to hold steel jewelry without compromising the fabric.

Piercings aren't mere decorations. They are commitments. Like a tattoo for fabric, each choice marks a moment, tells a story, and leaves a trace of permanence in an ephemeral world.

Choose Your Mark

Sternum

Central chest

Heart / Vital center

A powerful statement at your core. Immediately visible, deeply personal.

Shoulders

Lateral deltoid

Strength / Responsibility

Carry your marks with pride. Strong and architectural, yet elegantly placed.

Chest Points

Dual placement

Duality / Balance

Symmetrical expression. Two points creating harmony and visual balance.

Clavicle

Near collar

Statement jewelry

Where clothing meets skin. Editorial elegance at the threshold.

Side Hem

Lateral edge

Edge / Underground

Subtle rebellion. For those who prefer their statements whispered.

Hover to explore all placement points

Your Kit

Each ØRIGINI piece includes multiple pre-reinforced points and a kit of 2-3 custom steel pieces. You choose which points to activate, creating your unique expression.

For Her

Symmetrical chest placement for dual expression. Clavicle for jewelry-like elegance. Mix and match for personal style.

For Him

Sternum for powerful central statement. Shoulders for strength symbolism. Side hem for subtle edge.

For Everyone

Every placement is unisex. Every choice is valid. Your expression, your rules.

Limited to 259 pieces

Each numbered, each destined to evolve differently based on the wearer's decisions.

Join The Waitlist

Be among the first to experience ØRIGINI. Waitlist members receive 24-hour early access, exclusive preview content, and first selection of piece numbers.

By joining, you agree to receive exclusive updates about ØRIGINI

We respect your privacy. Unsubscribe anytime.

The Promise

ØRIGINI will never be restocked. These 259 pieces represent a moment in time, a beginning that cannot be repeated.

Each piece is numbered, each transformation documented, each owner part of a story that grows richer with time.

This isn't fast fashion. This isn't even slow fashion. This is permanent fashion - clothing that becomes more valuable with age, more personal with wear, more yours with every choice you make.

"Where fabric meets forever"

Ø

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